02 / Illustrative work product
The Execution Sample.
What a bounded pilot puts into operation: the economic test, buyer-facing assets, launch sequence, delivery responsibilities and a review of actual contribution.
01 / The decision model
Enrollment must support the work.
The two fictional offers from the Opportunity Memo use different prices, delivery formats and working enrollment hypotheses. These examples illustrate the model; they are not universal Nagant thresholds.
| Economic input | Fitness 6-week implementation | Reporting 4-week automation lab |
|---|---|---|
| Illustrative price | $499 | $749 |
| Working enrollment hypothesis | 22 buyers | 15 buyers |
| Gross receipts at that enrollment | $10,978.00 | $11,235.00 |
| Processing / refund allowance (7%) | $768.46 | $786.45 |
| Modeled net receipts | $10,209.54 | $10,448.55 |
| Nagant share (25%) | $2,552.39 | $2,612.14 |
| Expert share (75%), before costs | $7,657.16 | $7,836.41 |
The shares above are before each party’s labor and other agreed delivery costs. Nagant’s total share includes the $500 credit. A pilot must budget expert time, Nagant’s operating time, support and required contribution before setting its launch threshold.
They do not authorize substantial production. Meeting the pilot-specific launch threshold authorizes the agreed delivery; actual receipts, refunds and workload determine whether the completed cycle was commercially successful.
02 / Buyer-facing work
A clear offer and a conditional presale.
Fictional fitness offer / $499
Strength & Recomposition Implementation
A six-week group implementation offer for busy professional men who need a repeatable training structure. A shared curriculum, weekly group session and standard three-day training structure define the format.
- Presale page
- Buyer and problem, fit criteria, six-week structure, coach responsibilities, price, conditional start, enrollment decision date and published refund deadline.
- Email sequence
1 / Problem: “You may not need full 1:1 coaching.” Explain the distinct buyer and the implementation problem.
2 / Mechanism & fit: Show the shared structure and clarify who needs more individual support.
3 / Decision deadline: Restate price, conditions and when enrollment closes.
- Delivery boundary
- Defined group support and an escalation route. No open-ended direct messages, custom meal plans or individual training redesign hidden inside the group price.
Fictional professional education offer / $749
Monthly Reporting Automation Lab
A four-week guided lab for working analysts with a recurring reporting task: four live builds, reusable templates, bounded office hours and a final workflow review.
- Presale page
- The recurring reporting problem, the intended workflow, tool versions, prerequisites, sanitized-data requirement, live schedule, support limits and conditional enrollment terms.
- Launch assets
- Three direct emails, a LinkedIn preview demonstration and a buyer FAQ covering employer payment, workflow fit, participation and the refund condition.
- Onboarding prompt
- Describe the current workflow, data structure, intended output and tool version. Use sanitized examples; do not upload confidential employer or customer records.
03 / The operating sequence
A fixed window, with a decision at the end.
The illustrative schedule reserves preparation before a 14-day presale. The actual calendar, expert approvals, promotion commitments and customer dates are agreed before launch.
- Days 0–2Verify evidence and model price, capacity, support costs and required contribution.
- Days 3–6Finalize the offer architecture, positioning and presale assets.
- Days 7–10Prepare checkout, tracking, customer disclosures and the approved launch calendar.
- Days 11–24Run the fixed 14-day presale and monitor paid enrollment, objections and refunds.
- Day 25Make the documented delivery, revise or stop decision against the agreed threshold.
- After deliveryReconcile the cycle and review actual contribution and workload.
- Fitness presale rhythm
- Presale day 1: announcement. Day 4: FAQ. Day 7: Q&A. Day 10: objections. Day 13: reminder. Day 14: close. Promotion is the expert’s agreed responsibility; Nagant prepares and coordinates the sequence.
- If the threshold is missed
- The seller refunds buyers by the published deadline. Any revised offer or window requires a fresh, explicit decision and customer authorization. Funds are not silently retained for an indefinite test.
04 / Delivery operations & contribution
The work continues after the sale.
If the launch threshold is met, Nagant operates the agreed customer journey through the initial six-week fitness delivery or four-week reporting lab. The expert leads the subject matter.
- Nagant operates
- Onboarding, access coordination, session scheduling, reminders, participant communications, support triage, issue tracking, payment reconciliation and the contribution report.
- The expert leads
- Coaching or teaching, the agreed live sessions, subject-matter questions and escalations requiring expert judgment. The expert approves brand claims and retains the customer relationship under the pilot terms.
- Measure the cycle
- Paid buyers, collected cash, processing fees, refunds, chargebacks, participation, completion, expert delivery hours, Nagant operating hours and support burden.
- Review the result
- Compare realized contribution and workload with the agreed model. Revenue alone is insufficient. Record where assumptions held, where support expanded and what would have to change.
A second positive selling cycle or independent partner replication provides stronger evidence. Any repeat pilot is separately scoped; it is not an automatic extension of Nagant’s rights or revenue share.
These are examples of the work to inspect before considering a pilot. Your price, launch threshold, workload and customer terms would be specific to your business.